Content development by MediaCity Content Testing
20.05.2009
MediaCity's iDTV Lab, one of the most advanced audience research laboratories in Europe, finds out what content and services your audience appreciates and desires. We have a wide frame of reference conducting audience research on media such as movies, TV programs, websites, software and print media.
A wide frame of reference
29.05.2009
User experience
What does the user really think about your product? Sure it looks good, works well and does the job. But does it have that certain feeling of having it? Good user experience is the difference between doing OK and doing really well. The creation of the architecture and interaction models which impact a user's perception of a device or system. The scope of the field is directed at affecting all aspects of the user’s interaction with the product: how it is perceived, learned, and used.
Web
The web is expanding and evolving at an incredible rate so you better make sure that you’re up to it. The users’ pattern of using the web changes and so does the internet. It’s hard to follow the trends by yourself. We’re here to help you.
The web is expanding and evolving at an incredible rate so you better make sure that you’re up to it. The users’ pattern of using the web changes and so does the internet. It’s hard to follow the trends by yourself. We’re here to help you.
Print media
Our state-of-the-art technology enables us to track eye movements when reading a magazine, tabloid or broadsheet, giving the publicist an overview of what catches the eye. In combination with thorough interviews you get an in depth view on a hard to grasp medium.
Our state-of-the-art technology enables us to track eye movements when reading a magazine, tabloid or broadsheet, giving the publicist an overview of what catches the eye. In combination with thorough interviews you get an in depth view on a hard to grasp medium.
Software testing
Functionality and usability are keywords when designing great software. We keep the users as well as the creators in mind when testing the product.
Functionality and usability are keywords when designing great software. We keep the users as well as the creators in mind when testing the product.
Game testing
Games are basically about experience. And we
maximize/enhance the feeling to give the users the best experience
possible.
Film
We offer valuable information about the potential of a film, about the effect of product placement, target group information and marketing. We also offer useful knowledge on the audience’s behavior, and reactions to the content of the film. The test audience is selected from our database of over 25 000 individuals in Finland and Sweden.
We offer valuable information about the potential of a film, about the effect of product placement, target group information and marketing. We also offer useful knowledge on the audience’s behavior, and reactions to the content of the film. The test audience is selected from our database of over 25 000 individuals in Finland and Sweden.
TV
The moving image is constantly moving into new areas. We’re neck to neck with the progress observing what works regardless of platform or medium. We offer tests of pilots, formats, concepts and ideas for television by conducting large scale audience research. Our services also comprise the testing of concepts and programs for interactive digital TV.
The moving image is constantly moving into new areas. We’re neck to neck with the progress observing what works regardless of platform or medium. We offer tests of pilots, formats, concepts and ideas for television by conducting large scale audience research. Our services also comprise the testing of concepts and programs for interactive digital TV.
Get in touch and we'll tell you more
Jonas Forth
Testing Expert, MediaCity Content Testing
Phone: +358 6 3247 117
Twitter: @jonas_forth
Mobile: +358 50 4007 320
E-mail: jonas.forth@abo.fi