What are Cross/Transmedia Projects and how do you develop them successfully?
 

Christy Dena shares her experience and research into projects that combine both digital and non-digital media. She draws on case-studies from projects she has worked on and researched, to answer questions about how  production processes, roles and tasks people take on these types of projects have changed. This talk will focus on the need for creating cohesive outcomes with experience design, and how entrepreneurial services are an emerging force in the category. 
 

Christy is Director of Universe Creation 101, and when not developing her own content and service, she works as an experience designer and writer on transmedia projects, and consults on the expansion of films, TV shows, alternate reality games and performance projects around the world. Recent finished projects she has worked on include Cisco’s The Hunt with No Mimes Media; Tim Kring, The company P & Nokia’s Emmy-nominated Conspiracy for Good; and ABC’s Project Bluebird. She has chapters on transmedia design in just about every book on transmedia written and about to be published. Christy co-wrote the Australian Literature Board’s Writer's Guide to Making a Digital Living, wrote the first PhD on Transmedia Practice, and curated Transmedia Victoria. She is currently developing a web-based audio comedy adventure called AUTHENTICINALLCAPS.com.

The presentation will be in English.