Power to the Pixel has selected 34 participants from 14 European countries, including award-winning producers, writers, funders and filmmakers, for its groundbreaking cross-media course, The Pixel Lab. Simon Staffans, Format Developer at MediaCity, will participate at The Pixel Lab 4-10 July 2010 in the Welsh capital Cardiff. The Pixel Lab is focused on developing sustainable business models for companies working with cross-media stories - stories which extend across film, television, online, gaming, publishing, live events and mobile platforms. 

The initiative is supported by the Media Programme of the European Union, UK media skills and training body Skillset, TorinoFilmLab, Creative Business Wales, Skillset Academi+ and ARTE. The strategic partners are CIRIC and EAVE.

The Pixel Lab’s tutors include world-class film and cross-media pioneers such as Jeff Gomez (USA), CEO Starlight Runner; Christy Dena (Australia), Director Universe Creation 101; Michel Reilhac (France), Executive Director ARTE France Cinéma; Mel Exon (UK), Managing Partner BBH Labs.

Power to the Pixel is a company dedicated to supporting film and the wider media in its transition to a digital age with a passion for connecting creative talent to audiences. All its cross-media services are dedicated to a core idea that success is driven by knowledge – most critically of how to work in a rapidly-evolving, customer-driven international market. 

 

To illustrate successful social media is hardly an issue of making a still life painting but rather of presenting a series of snapshots. The landscape changes rapidly, user loyalty and willingness to collaborate and participate is not to be taken for granted, and regular updates of the design, content and services is part of the routine.

 

Thereby, in all work relating to social media and social digital interaction, it is of great importance to strive towards a thorough understanding of the users and consumers of social media, of their preferences and needs.

With this report, based on a study conducted within the frame of the Finnish Digibusiness Cluster programme and its Sombiz social media business development network, it is our aspiration to provide the reader with food for thought and valuable insight in the precious work in designing for successful social media.

Does your company have a product which you want to launch at an international market? Are you working in the field of audio visual production for Content 360 digital platforms? If your answer was yes you have an unique opportunity to get expert feedback on your product at the Internationalization Clinic.

The goal at the clinic is to estimate global competitiveness and market potential of the companies, give suggestions and feedback in the questions related to internationalizations and lead potential companies to Internationalization Camps part of the International Business Program. The Jury consists of top of the line consultants, experienced professionals within the field of digital content and international marketing.

The Vaasa Internationalization Clinic is arranged by MediaCity and will be held 16th February 2010. The clinic is especially targeted to companies in the field of audio visual production for Content 360 digital platforms. Ten companies can participate at the clinic, which is free of charge.

The Internationalization Clinic is part of the International Business Program. The program is offering help for digital business companies which have proved to be growth willing and estimated to have potential global competitiveness. The IBP project is coordinated by Culminatum Innovation Oy Ltd and funded by European Social Fund.

Apply now!