Three outstanding persons with great insights in the world of experience will challenge you at the conference. Stay tuned for more information on the trio delivering the keynotes.
Dr. Jeffrey Cole is the Director and Research Professor at the Center
for the Digital Future at USC Annenberg School for Communication in the
United States. Previously he has been a longtime member of the UCLA
faculty, and has worked with both the Clinton and George W. Bush White
House on media and telecommunications issues. He is known for having is
say about the "State of the Mediasphere". We will add more information
about his topic. Until then you can read more about his research
interests on The Center for the Digital Future.
The Ever-Changing New Media User
Drawing on ten years of data and insights from a worldwide study in 30 countries, Jeffrey Cole, Director of the Center for the Digital Future, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. Will user-generated content successfully challenge content from traditional media? Is the web a continual threat to television, or can the two live and work together? How will advertising evolve in a digital era? The presentation will examine the trends and developments that are likely to occur in the next two to three years.
Nicky Smyth is a senior research manager for the BBC's user experience department in research and development. She investigates cross media implications from a production/design perspective. One of her research projects is Participate, in which she investigates how we can create a seamless experience between web, mobile, public screens and IPTV. We will add more information about her topic. Until then you can read more about her research interests in the Guardian.
Dr. Ellen J. Helsper is a Lecturer at the Media and Communications Department of the London School of Economics and Political Science (LSE). There she teaches and conducts quantitative media research in the area of digital exclusion and mediated social interaction. She is also involved in the design and analysis of the World Internet Project (WIP) Surveys in the UK. She investigates Internet users and will talk about user experience within this context. We will add more information about her topic. Until then you can read more about her research interests in her LSE bio.
Rolfe Swinton, Adjunct
Professor of Entrepreneurship at INSEAD, Director, Co-Founder at Apollo Mobile, Co-Owner,
Director at Sveng.com
Interactive, Director at Apollo Media, (LinkedIn profile)
Rolfe Swinton, co-Founder of Apollo Mobile has founded a number of startups in the movie, software, and publishing industries - some backed by top tier venture capitalists, others bootstrapped. He has also participated in a €600M LBO as part of the management team of CPI, the world's largest book manufacturing group. He also serves as an adviser and board member to a handful of ventures in Europe and the USA as well as an adjunct professors of Entrepreneurship at INSEAD.. Rolfe received his MBA from INSEAD, his M.Phil from the University of Cambridge, and his BA from Yale University.
David Guralnick, Adjunct Professor at Columbia
University Teachers College, President at
Kaleidoscope Learning, (LinkedIn profile)
David Guralnick holds a Ph.D. in computer science from Northwestern University, where his work synthesized concepts from the fields of computer science, instructional design, and cognitive psychology. Dr. Guralnick designed and developed the first learn-by-doing simulation for corporate training use, as well as the first e-learning-specific authoring tool. Over the past 20 years, he has designed simulation-based training applications, electronic performance-support systems, and specialized authoring tools which allow non-technical people, such as writers and trainers, to build e-learning sites. The cornerstone of Dr. Guralnick's design philosophy is the concept of content-driven, goal-driven design using the information and the needs of the end-users, rather than the technology, to lead the design process. Dr. Guralnick is president of New York-based Kaleidoscope Learning; president of the International E-Learning Association; chair of ASTD-New York's E-learning Special Interest Group; a regular keynote speaker at international conferences; chair of the International Conference on E-Learning in the Workplace; Senior Editor of the International Journal on Advanced Corporate Learning; and an Adjunct Professor at Columbia University. His work has been featured in Wired magazine, Training magazine (as an Editors Choice), and the Wall Street Journal, and he is the recipient of numerous e-learning design awards.
Giulio Jacucci, Affiliate Professor (docent) in Ubiquitous Interaction Technologies in the Area of User-Centred Design at Helsinki Institute for Information Technology. (LinkedIn profile)
Mikael Östling, Owner, Director at the web
agency Mios, (LinkedIn profile)
Mikko-Pekka Hanski, Chief Evangelist, Co-founderat Idean
is a true pioneer in the field of mobile user experience and strategy. For over 10 years with mobile service and application design, Mr. Hanski has led hundreds of research and design projects for world's leading mobile device, game, entertainment and carrier companies. With exceptional talent in understanding cultures, social networks, behavior and people, Mr. Hanski is well known story-teller in the global user experience field. He also has the wonderful ability of looking things from a fresh new perspective and making complex issues simple.
Simon Staffans, cross media content
developer at MediaCity, (LinkedIn profile)
has worked as a format developer at MediaCity since 2005, when he left the Finnish Broadcasting Company and an eight-year stint as editor, show host and producer for the intriguing world of cross media development. He’s a published writer, an avid follower of social media trends and is continuing in his ancestors footsteps as a more than eager fisherman.
http://eyesonux.ning.com/profiles/blogs/cross-media-format-development
Jonas Forth, Planning Officer (iDTV Lab) and, assisting cross media content developer at MediaCity, (LinkedIn profile)
works on improving content via commercial user testing and as an assisting cross media TV format developer at the media center MediaCity. His background lies in journalism and the TV medium but he has also in the past worked as a production manager, editor and director. When he is not working he is on the lookout for fine object design and superior user experiences.
http://eyesonux.ning.com/profiles/blogs/cross-media-format-development